Collaboration: is a working practice whereby all individuals work together for a common purpose to achieve a business benefit for all individuals.
During #CatchMeAtLuxe events, the only person that is “hired” to be a part of the event is the host. All attendees are on the same “playing field” in the way that they all must work together toward common goal from the beginning: creating high quality content for maximum social media exposure (and have fun while doing so too!)
This is not your average collaboration.
All attendees register in order to attend. No attendee is singled out, treated differently than another attendee nor does anyone get a free ride. Attendee’s see the value in #CatchMeAtLuxe events and understand this unique variation to a collaboration: a collaborative #CatchMeAtLuxe Photoshoot.